Buyer Beware: Be Hyper Critical of the Hype

Send a text message to the show!Is every new product really "revolutionary?" Is this year's phone so different form last year's that it's really going to change your life in a meaningful way? Probably not. Marketing is nothing new, but in the world of Creator Marketing, things are evolving fast and it seems like companies are putting themselves in the driver's seat more often. My awesome wife Heather joins the podcast this week to help me dissect some recent releases from Sony and Rode to bet...