Phil Preston: Profit with Purpose

Is it really possible to balance purpose and profit? My guest, Phil Preston, the business purpose guide, talks about how it’s not only possible, it’s profitable! On today’s show, we discuss exactly what purpose is (and what it isn’t), and the criteria for a great purpose statement. We’ll talk about how modern business mindsets are evolving with some examples of how purpose-driven organizations benefit financially from a brand perspective, and how purpose leads to profit growth. Finally, we’ll discuss the first steps leaders can take to align profits with purpose. Sit back, enjoy, and take heart that there is proof that, as I always say, cash flow, creativity and compassion are not mutually exclusive! Key Takeaways:Philanthropy is great, but it is not enough on its own. You also need to align your business with purpose every day. Your purpose statement should be scoping, not too broad and not too specific, inspiring to your people, tells your customers what you stand for, is easy to communicate, and is durable. When you’re gathering input on your purpose statement, do it with intention.  "Hope is not a great strategy. You've actually got to define what success is going to look like." —  Phil Preston About Phil Preston:Phil PrestonBusiness Purpose GuidePhil left a comfortable corporate career where he oversaw $50 billion of investments to help companies go beyond symbolic acts of charity and align social and environmental challenges with core and profitable business. As an independent practitioner he helps executives and leaders across all sectors navigate the transition to the new economy, and is the author of Connecting Profit With Purpose. Connect with Phil:  Website: philpreston.com.auTwitter: twitter.com/PurposePrestonLinkedIn: linkedin.com/in/phil-prestonFacebook: facebook.com/connectingprofitwithpurposeInstagram:: instagram.com/purposeprestonBook: philpreston.com.au/book-connecting-profit-with-purpose-shared-value Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria’s brand strategy work and books: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossLinkedIn: Maria RossInstagram: @redslicemariaTwitter: @redsliceFacebook: Red Slice

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Failed product launches. Furious customers. Dysfunctional teams. Many of the problems we face in the business world (and frankly, society) stem from the same root cause: Lack of empathy. Speaker, author, strategist, and empathy advocate Maria Ross shares keen insights and inspiring interviews that prove empathy and compassion are the new paths to market-winning performance. Leveraging both inspiring stories and hard data, Ross connects empathetic leadership, cultures and brands to innovation, engagement, and bottom-line results. You’ll walk away with actionable strategies to amplify your impact, and learn how compassionate business tactics can transform your organization from the inside out. The Empathy Edge podcast provides a quick dose of motivation, wisdom, and practical actions that executive leaders, entrepreneurs and changemakers can use right now. Ready to infuse YOUR organization with more empathy? Tune in to learn why cash flow, creativity, and compassion are not mutually exclusive.