New Business Models for a Sustainable Future? A Look at Climate-KIC
The economy hasn't exactly done a great job of taking care of our planet's climate. And one might say that business models oriented towards profit while ignoring externalities are part of the problem, not the solution. But can companies that have sustainability at the core of their businesses, and yet are run for profit, be part of the solution? Enter Climate-KIC, a large European public-private partnership that helps grow start-ups whose products are focused on sustainability. We first sit down with Mary Ritter, co-founder and former CEO of Climate-KIC, to discuss the role sustainable businesses can play in saving the climate. And in the second half, we talk to Climate-KIC's Director of Education Ebrahim Mohamed about what is wrong with the way economic models are taught to business students, and how changing economic education may help change the future.