011 Branding, cultural appropriation and stereotyping with Prof Jonathan A.J. Wilson

I enjoy recording podcast with all my guests but this one was particularly full of laughter, learning and insights. For the 11th episode of #TheElephantintheRoom I interviewed Professor Jonathan A.J. Wilson, a Professor of Brand Strategy & Culture at Regent's University London, Editor-in-Chief of the Journal of Islamic Marketing and the author of ‘Halal Branding’. Born and raised in Manchester, Professor Wilson is the son of a white Scottish father and Black Carribbean mother in a Christian household. He converted to Islam in 2000. He has deep knowledge of different cultures, speaks multiple languages with ease and is passionate about marketing and branding. In this episode he speaks about the absence of diversity in leadership positions in higher education 👇🏾 👉🏾 The lack of non-western mainstream examples in marketing. 👉🏾 Halal branding 👉🏾 Hip Hop counterculture and its role in inspiring social change and making ethno - racial issues mainstream 👉🏾 Cultural appropriation, White fragility 👉🏾 Acceptable stereotyping 👉🏾 The controversy around existing acronyms and categorisations of racial and ethnic groups Subscribe to the show on any of your favourite platforms iTunes, Spotify, Google Podcasts.