The Story of Fruit Ninja

The Edward Show - A podcast by Edward Sturm

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E35: The story of Fruit Ninja is a motivating underdog story of a failing game studio using the tenets of the Lean Startup Method to succeed. This is one of my favorite stories shared on the podcast so far. Tons of valuable lessons: Stay simple. Stay lean. Differentiate yourself. Validate early. Always test. Low-budget marketing can be great marketing. Humor sells. Move fast. Fundraise/sell when there's hype and fomo - not when you need the money. Leverage everything.

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