One of the Quickest SEO Wins You Can Do
The Edward Show - A podcast by Edward Sturm
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E289: Quick SEO win: Update all articles to have a publishing date of this year. Google's bias towards fresh content is crazy. I share an article published in 2019. The only thing updated was its date—not its content, not its facts, just its date. The facts are now inaccurate. The result: it ranks #1 for so many keywords it is unsuited to rank high for - just because it is considered "fresh" content. Now, it's important to say that there's an easy way to do this in a whitehat way. Just add a disclaimer or update in the middle or the end. But this site didn't do that. And it's still ranking #1 for out-of-date content that Google's own AI knows to be inaccurate. It's madness out there. #seo #searchengineoptimization #blackhat #contentmarketing The Edward Show. Your daily growth hacking and growth marketing podcast: https://edwardsturm.com/the-edward-show/