B2Bs Often Struggle to Identify Their Uniqueness
The Drip - A podcast by Brian Landau
Categories:
Today I'm joined by Tom Shapiro. Tom is the CEO of Stratabeat, a b2b marketing and branding agency. In this episode, we talk about why you shouldn't follow best practices; how executive briefings can drive b2b sales, and how your creativity and not your tech or processes is your brand's secret power.You can purchase Tom's new book here.
