Google PPC Competitor Targeting
After a quick 30 second intro to the Dirty Marketing Podcast, Ryan jumps right into talking about how you can target people searching for your competitor's products and services with Google PPC. This approach is quite effective, and at the time this episode was recorded, still allowed by google. That said, you'll want to do this at your own risk, because it's certain to ruffle a few feathers here and there :)