DigitalMarketer Trends: Virtual Influencers with Mandy McEwen

What are virtual influencers, why are they so popular, and what do they mean for your business?    Today’s episode is short, sweet, and snackable—and hosted by Mandy McEwen, a.k.a. the LinkedIn Girl, Founder & CEO of Mod Girl Marketing and Luminetics. Mandy is here to tell us about the fascinating world of virtual influencers—computer-generated fictional characters used in social media marketing as a substitute for humans. Some of these robots are so realistic that people believe they’re human, and big brands are eating them up.    Listen in as Mandy gives us a peek inside this wild new world and what it means for our future as digital marketers.   IN THIS EPISODE YOU’LL LEARN: Which major companies have already hired virtual influencers to sell their products The science behind our fascination with these robots The advantages to using virtual influencers rather than human influencers What trend forecasters are predicting for 2022   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Episode 172 with Mandy: Doing LinkedIn the Right Way Mod Girl Marketing Luminetics   OUR PARTNERS: Generate leads and improve sales with automated chatbots from Bot Builders FREE trial of email and SMS marketing with Sendlane Find out your Leadership Trust Score at Ready to Lead.   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Om Podcasten

The DigitalMarketer Podcast takes you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. The podcast is produced by the Scalable Media Network and hosted by Mark Degrasse and fellow DM contributors. Listen to interviews with key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you're a seasoned digital marketing expert, or you're on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest person in the room.