#23 The Perfect Pitch with Maddie Davies

In this minisode, Steve is joined by Digital PR Director Maddie Davies, for a chat about how tapping into your client's niche can give a fresh perspective on current events, awareness days, pop culture and seasonality. They cover how to find an in for your client to get their voice heard and cut through the noise.00:00:00 - Introduction: Maddie returns to the Digital PR Podcast and sets the stage for discussing the importance of pitch emails.00:01:00 - The Importance of Pitch Emails: Maddie explains why pitch emails are crucial in PR, emphasising the need for a personal touch and a well-structured overview to engage journalists effectively.00:04:00 - Inspiration and Advice for Pitching: The conversation shifts to sources of inspiration for pitching, with Maddie sharing valuable advice she received about providing journalists with all necessary information upfront.00:06:10 - Analysing a Successful Pitch Email: Maddie breaks down one of her best-performing pitch emails, detailing its structure, key components, and the story behind the campaign about the world's bluest water.00:20:00 - Do's and Don'ts of Pitch Emails: Maddie concludes with her top three do's and don'ts for crafting effective pitch emails, highlighting the importance of clarity, thoroughness, and maintaining a human connection.Check out the full transcript here.–About the Digital PR PodcastHosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at [email protected]. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on Youtube as a video podcast.To check out our socials and other useful links click here.