#1 The Power of Creativity in Digital PR with Mark Rofe

Digital PR expert, Mark Rofe is known for his creative and unconventional campaigns. He shared his insights on creativity and highlighted some of his favourite campaigns, such as the Duolingo tattoo translation service and the German rail network's Doppelganger Destinations campaign. Mark's perspective on creativity and problem-solving provided valuable insights for both new and experienced professionals in the industry.00:00:00 - Introduction to the Podcast Welcome to the Digital PR Podcast where our hosts discuss the evolution and current state of the digital PR industry.00:01:07 - Meet Mark Rofe Introduction of our guest, a digital PR expert known for his creative campaigns and unique projects, including selling Christmas trees and the "Edit My Ex" campaign.00:04:34 - The Importance of Creativity in Digital PR Discussion on the significance of creativity in digital PR, exploring how it differentiates campaigns and the challenges faced in a competitive landscape.00:10:15 - Finding Inspiration for Ideas Mark shares his approach to generating creative ideas, emphasising the importance of understanding client problems and finding playful solutions.00:18:26 - The Future of Digital PR and Creativity A conversation about the potential for digital PR to be as creative as traditional PR, the impact of SEO on creativity, and the need for originality in campaigns.Check out the full transcript here–About the Digital PR Podcast Hosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at [email protected]. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on Youtube as a video podcast.To check out our socials and other useful links click here.