The Power of Honesty in Winning and Retaining Agency Clients with Peter Kozodoy

In the advertising world, honesty is not always easy to come by, which makes it a valuable commodity: the agencies that can master it can expect to have a major advantage.

Today we are talking with Peter Kozodoy: author of the book Honest to Greatness, speaker, and founder of GEM Advertising, a full-service international agency with a wide breadth of industry experience.



What You Will Learn:

• What led Peter to focus on honesty and integrity above all.


• Peter's client vetting process.


• How to align client wants and feasible outcomes.


• Achieving a balance between long-term strategy and the speed of the market.


• Talent discovery strategies for the hiring process.


• How agencies can work around the 'build-to-sell' millennial mindset.


• Stradeso (Peter's new venture), and the impact of turnkey markets for services.


• Trends in CMO attrition and how they should affect an agency’s approach.