How to Use Account-Based Marketing to Win Agency Clients with Steven Aguiar

The age-old question: how do you ensure that your buyers are getting the right message, at the right time, in the right place?

The answer is contextual, but when it comes to selling your agency services to brands, one discipline to understand is Account-Based Marketing, or ABM, and today’s guest is a master at helping agencies win ideal clients using this new, much-buzzed-about technology.

Steven Aguiar is the Founder of BlueWing, where he leverages Account-Based Marketing to help agencies and publishers nurture and win significant deals.



What You Will Learn:

• What Account-Based Marketing can do (and what it can’t).


• The specific content that's powerful to use in ABM.


• The level of detail or brevity required for effective ABM.


• How to get prospects from the lead to the appointment stage.


• The most common ways resources are wasted when it comes to B2B paid media.


• How B2B marketers and salespeople should think about data.


• What changed recently when it comes to mixing business and social media.