How to Go Upmarket as an Independent Agency with Jeff Boedges

Today’s guest, Jeff Boedges, is the owner of Soho Experiential in New York. Jeff talked about specific steps boutique independent agencies can make to be a safe bet with large brands, the evolution of experiential marketing, and Soho’s journey to becoming the award-winning agency it is today.



What You Will Learn:

• How he determines when a company is ready for experiential. 


• Client-side red flags to avoid in business development.


• The decision to 'play in the majors' instead of staying midmarket.


• What he worried about in the early days that turned out to be unfounded.


• Lessons from the things that haven't worked in the promotional front.


• When and how SoHo hires enterprise salespeople.  


• A sneak peek at Jeff’s new boozey video series, Collecting Dust!