Donna Peterson on 30+ Years of B2B Marketing Insights

Even within the B2B space, it can feel like we are all driving around blind. Relationships are extremely important in the B2B industry, so when you focus on providing value for your ideal customers. The barrier to creating those meaningful relationships is trust. So how do we break through and create that trust with our B2B customers?Relationships are about offering true educational value to your audience, not just plummeting them with sales messages. There are tons of marketing sources out t...