Confessions Of An Agency Search Consultant

Unlike being a lawyer, doctor, or engineer, there are few if any qualifications to run a marketing agency.



As an agency owner, this means that while you can forge your own path, there a ton of low-grade competition creating a lot of noise (although perhaps less so in the coming months).



As a brand marketer, selecting outside marketing help can be a lot like a rainforest expedition where it really helps to have a scout.



Enter the agency search consultant...







Today's guest is John Bertino, Founder and CEO of The Agency Guy, or TAG for short,  a marketing consultancy focused on providing brands unbiased advice and vetted agency recommendations. With a foundation as an earned media specialist, John has expertise in content marketing, link acquisition, technical SEO, thought leadership and lead generation.



What you will learn:



Trends: where marketing dollars are moving in Q2, 2020. The situation 'on the ground' when CMOs reach out for search help.The rarest/most-in-demand agency skillsets.How TAG determines which agency is right for a given situation.What defines the agencies TAG keeps in its roster. How to structure fruitful strategic partnerships.







Links:



John Bertino The Ad Agency Guy



Sales Schema Crisis Prospecting



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