A Holding Company Veteran’s Approach to Effective Agency Business Development
The Digital Agency Growth Podcast - A podcast by Sales Schema - Wednesdays
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You’re planning out 2020, and you probably have a bunch of irons in the fire. As an owner or a sales executive, how do you decide which brand relationships are worth your time and energy?
It’s not an easy question to answer, but today’s guest offers a seasoned perspective on how to better manage your efforts.
Suresh Raj is the Chief Business Development Officer at Blue Impact (formerly Vision7 International), an international agency holding company with Chinese heritage . A seasoned marketing and communications professional, Suresh has more than 20 years of industry experience working directly with clients and spearheading business development initiatives.
What You Will Learn:
- Suresh’s views on time management and deciding which relationships are worth the investment.
- How big agencies draw top talent.
- Counterpoints to the “traditional agency model is falling apart” argument.
- The future of advertising in India and China.
Links:
Email Suresh at [email protected]
Quotes:
“Any agency worth its salt needs to have an inbound and outbound process and relationship building capabilities and tools.” — Suresh Raj
“Every conversation that I have with a prospective client is not about selling, and that’s so important.” — Suresh Raj
