Instant Strategies To Market Your Practice - with Derek Uittenbrook

Derek Uittenbrook is a marketer working effectively through channels such as Facebook and Instagram, and helping dentists and their practices to establish their name through clever strategies and modern techniques.   In this episode, Derek talks about the ways in which you can leverage social media to raise awareness of your brand, and some invaluable tips to help you growth see dynamic results immediately!   KEY TAKEAWAYS   Word-of-mouth and referrals will always be the best sources of patients. Marketing should be used as a way to increase both, and should be used once you have exhausted your own internal efforts. The method of communication is equally as important as the message itself. Phone calls require long, unbroken periods, and people prefer to respond in their own time these days. On average, we see around 5,000 ads a day, and yet very few of them stick. We have become exceptional at filtering them out of our lives. The key is to make things more natural and authentic. Advertising on Facebook requires special attention, as the parameters you set must be calibrated for relevance. Consider each one carefully in terms of geography and ideal demographic.   BEST MOMENTS ‘As a business owner I think it’s important to understand the different types of marketing you can do’ ‘Context is the single most important thing’ ’The further you go, the more friction it is to get someone to your practice’ ‘Look at the reason why people would come to see you, and market that!'   VALUABLE RESOURCES The Dental Business Podcast https://www.ignitegrowth.io/welcome Instagram: @derekignite Derek Uittenbrook LinkedIn - https://www.linkedin.com/in/derek-uittenbroek-b598a9166/?originalSubdomain=uk   ABOUT THE HOST Brad believes that everyone at any level should be focused on achieving multiple sources of income to create diversity and balance in life. He feels passionate about helping dentists work towards freedom by building wealth in different areas and helping to develop a mindset to improve one’s ability to handle the stresses of clinical life.    Still a practising dentist, Brad has implemented strategies to create a practice to allow him to carry out the dentistry he wants whilst continually expanding with loyal staff and patients. These strategies can be adapted to any dentist, whether you are an associate or the practice owner, to help bring back your passion for dentistry.   In addition to running a successful private dental practice, he has grown several other dental businesses and as an investor is growing wealth outside of dentistry to help protect his legacy for his growing family.   He is chair of the Horsforth Town Team, dedicated to the promotion and development of business in his local area in North Leeds, UK.   Due to his track record and down to earth advice, he has become sought after as a mentor and spends part of his time dedicated to mentoring dental professionals about business, mindset and personal development.   CONTACT METHOD Brad Thornton Instagram Brad Thornton LinkedIn Brad Thornton Facebook [email protected]