How to Positively Manage Criticism, Negative Feedback & Reviews

Brad tackles the issue of criticism in this episode providing great advice on how to get criticism and negative feedback in perspective and the steps you can go through to manage any criticism and negative feedback in an efficient and positive way. If you can get to a point where you are asking yourself  - can I use this as an opportunity to learn and evolve? then you have created the right mindset for dealing with negative feedback and criticism. As you scale up your business and your profile grows you will meet more people and there will be people who dislike you. If you can move your mindset and get in control of criticism then it can become an effective learning experience.   KEY TAKEAWAYS It’s easy to react emotionally but it’s important in business and life to be able to get in control of your emotion and the narrative. Once your emotions are in check and you have clarity You need to ask; Is this criticism true? Where is it coming from? Is it valid? Is this an opportunity for me to grow? Can this process benefit me in any way? By default, the more well-known you become the more people you will meet who will like you and there will also be those who dislike you and are critical. With the passage of time and as you evolve, you will eventually transcend the criticism managing it better and effectively keeping your emotions in check. The most important thing for a dental practice and business is how you respond to it. When anyone looks at feedback on line what they look for is the response. Has the company given something to the negative customer to help them change their mind and perception? When responding to negative feedback or a complaint you need to be calm, look at it as a way to improve yourself and the practice, act and respond appropriately and decide whether to offer something that will potentially help them to change their mind. When you look back you will be able to see that there are very few things that have impact long term it’s how you experience and perceive what’s going on and your response that makes the difference.   BEST MOMENTS ‘Focus on the positive feedback and reviews’ ‘With the passage of time and as you evolve you will eventually transcend the criticism’ ‘The reality is the majority of what we learn comes from negative feedback because we only evolve through this’   VALUABLE RESOURCES The Chimp Paradox book by Dr Steve Peters Dr Bethany Rushworth Instagram    ABOUT THE HOST Brad believes that everyone at any level should be focused on achieving multiple sources of income to create diversity and balance in life. He feels passionate about helping dentists work towards freedom by building wealth in different areas and helping to develop a mindset to improve one’s ability to handle the stresses of clinical life.    Still a practising dentist, Brad has implemented strategies to create a practice to allow him to carry out the dentistry he wants whilst continually expanding with loyal staff and patients. These strategies can be adapted to any dentist, whether you are an associate or the practice owner, to help bring back your passion for dentistry.   In addition to running a successful private dental practice, he has grown several other dental businesses and as an investor is growing wealth outside of dentistry to help protect his legacy for his growing family.   He is chair of the Horsforth Town Team, dedicated to the promotion and development of business in his local area in North Leeds, UK.   Due to his track record and down to earth advice, he has become sought after as a mentor and spends part of his time dedicated to mentoring dental professionals about business, mindset and personal development.   CONTACT METHOD Brad Thornton Instagram Brad Thornton LinkedIn Brad Thornton Facebook