How to Develop the Strong Personal Brand You Need to Succeed as a Dentist

Dentists who are harnessing social media and using their personal brand are those who are successful and in this episode, Brad shares detailed advice so that you can build your personal brand. In a world where we are connected globally the power of social media is immense and as a dental professional or dental business owner its vital you have a strong personal brand. A personal brand is a great way to create a strong online footprint showcasing you and acts as an online CV promoting your skillset. People want to buy into people more than a corporate business and they will follow an individual because of their personal brand. Listen in and find out how to start developing your personal brand.   KEY TAKEAWAYS A personal brand is the marketing of one’s self.   It’s not a business you are marketing it’s yourself, expressing your personality and developing a relationship on a personal level with the audience, patients and clients Things have shifted since the introduction of social media and the ways in which you can reach your potential clients are extensive We are moving from the age of the corporation to the age of the influencer, the personal brand It’s your asset - your opinion, your voice and it follows you everywhere, nobody can take it from you or copy it To build a personal brand you must be patient It’s about creating good content and value, this is an asset that will grow with time You have to be yourself – even if it polarises your audience, it’s a 2-way thing you want to see your kind of people so express your views. You need to showcase your skills sharing good content as this builds your credibility and it provides social proof that you are the dentist who can solve their problem. Your network is your net worth and you need to get out there and be involved with local businesses, charities and organisations Ignore the critics – just get out there and share your message there will be critics, but they are there to test you and ultimately you benefit from it as it will help you evolve. The bigger your personal brand the more critics you will attract but for every one critic, there are ten people who think the opposite.   BEST MOMENTS ‘In the palm of your hand, you’ve got the reach and ability to get yourself in front of billions’ ‘You need as a dental associate to be building your own personal brand as this be what follows you through your career’ ‘You can nurture, build and maintain patient relationships through the effective use of social media’ ‘If you don’t get on board with your personal brand your competitors will’     ABOUT THE HOST   Brad believes that everyone at any level should be focused on achieving multiple sources of income to create diversity and balance in life. He feels passionate about helping dentists work towards freedom by building wealth in different areas and helping to develop a mindset to improve one’s ability to handle the stresses of clinical life.    Still a practicing dentist, Brad has implemented strategies to create a practice to allow him to carry out the dentistry he wants whilst continually expanding with loyal staff and patients. These strategies can be adapted to any dentist, whether you are an associate or the practice owner, to help bring back your passion for dentistry.   In addition to running a successful private dental practice, he has grown several other dental businesses and as an investor, is growing wealth outside of dentistry to help protect his legacy for his growing family.   He is chair of the Horsforth Town Team, dedicated to the promotion and development of business in his local area in North Leeds, UK.   Due to his track record and down to earth advice, he has become sought after as a mentor and spends part of his time dedicated to mentoring dental professionals about business, mindset and personal development.   CONTACT METHOD Brad Thornton Instagram Brad Thornton LinkedIn Brad Thornton Facebook