Google Marketing with Max Roberts

In continuing the conversation around marketing and how to use it to its full potential to help you grow your business, Brad talks to Max Roberts of Bouncecrunch, known as “The Google Guru", about how you can use Google to its full potential to powerfully distribute your message and brand effectively.   KEY TAKEAWAYS Google Marketing is split into two areas; Google Ads and SEO. Google Ads tend to occupy the first ten or so places in a search. SEO are the results of the search that Google has matched as equivalent to your query. If you’re a dentist, and you have a Google Ads account, you must ensure that you have full control of it, and that you own it. Many pass this responsibility to ad agencies, but this is a flawed idea. Data is everything. The more you accumulate, the better Google will be able to efficiently define and target the customers you need. Conversion is an ever-evolving process and requires constant tweaking and analysis. A great marketer will constantly revise and enhance an ad in order to maximise its potential reach. Sometimes we need an outside expert opinion. Ideas we think are valuable ones may not be the best in terms of marketing appeal.   BEST MOMENTS ‘It’s the evolution of Google in the world of social media’ ‘I love seeing data. I love seeing information’ ’The aim is to build the clickthrough rate and get that as high as possible’ ‘If you haven’t spent time learning the industry, you’re going to end up wasting the ad’ ‘If you’re in expertmode, and you can refine it a bit more, that makes a huge difference'   VALUABLE RESOURCES The Dental Business Podcast Max Roberts At Bouncecrunch - https://bouncecrunch.com/author/max/ Max Roberts LinkedIn - https://www.linkedin.com/in/maxtroberts/?originalSubdomain=uk ABOUT THE HOST Brad believes that everyone at any level should be focused on achieving multiple sources of income to create diversity and balance in life. He feels passionate about helping dentists work towards freedom by building wealth in different areas and helping to develop a mindset to improve one’s ability to handle the stresses of clinical life.    Still a practising dentist, Brad has implemented strategies to create a practice to allow him to carry out the dentistry he wants whilst continually expanding with loyal staff and patients. These strategies can be adapted to any dentist, whether you are an associate or the practice owner, to help bring back your passion for dentistry.   In addition to running a successful private dental practice, he has grown several other dental businesses and as an investor is growing wealth outside of dentistry to help protect his legacy for his growing family.   He is chair of the Horsforth Town Team, dedicated to the promotion and development of business in his local area in North Leeds, UK. Due to his track record and down to earth advice, he has become sought after as a mentor and spends part of his time dedicated to mentoring dental professionals about business, mindset and personal development.   CONTACT METHOD Brad Thornton Instagram Brad Thornton LinkedIn Brad Thornton Facebook [email protected]