Getting Marketing Right

Brad looks at the key areas and key points that you can work on to improve the marketing for your dental practice in this episode. Marketing is vital but it must be targeted you shouldn’t be marketing everything all of the time you should be targeting your marketing towards a specific ideal patient. If you’ve completed a good marketing campaign then the person has already bought in and the sales part of the process can be quite easy because they already want you to provide their treatment. There are many different treatments offered by dentists and there are specific demographics for each of the services offered making it key to get marketing right, listen in and find out how.   KEY TAKEAWAYS Internal Marketing The systems and processes you have within the practice that help you nurture and maintain existing patients and stimulates referrals. Send a newsletter – this is a way for you to express your personality to your existing patients. You can put in an offer that calls people to action providing value for you. Send birthday cards - The return in goodwill and the nurturing of existing patients is key Try to cross-sell and up-sell existing patients it’s about building up the lifetime value of individual patients. External Marketing Brand marketing is about lifting your brand recognition to make sure that when people think about dental work they think about you. Use social media and post regularly. You must make sure that the majority of posts are high-value information and maintain your presence across all platforms. Response driven marketing is when you are seeking a specific response from the marketing you carry out. There are multiple responses you might require such as a ‘Facebook-like’ or an email address. You need to be segmenting your audiences and marketing to people individually solving their problems, adding value and allowing them to take a journey that leads to a consultation. It’s key in external marketing to target the right people in the right place at the right time you are creating value that draws them in towards a consultation.   BEST MOMENTS ‘Make sure you have the right values and strategies in place and that everyone understands it’ ‘You need to create value so they are happy to purchase at the end’ ‘It’s important to measure the return on any investment made in marketing’     ABOUT THE HOST   Brad believes that everyone at any level should be focused on achieving multiple sources of income to create diversity and balance in life. He feels passionate about helping dentists work towards freedom by building wealth in different areas and helping to develop a mindset to improve one’s ability to handle the stresses of clinical life.    Still a practicing dentist, Brad has implemented strategies to create a practice to allow him to carry out the dentistry he wants whilst continually expanding with loyal staff and patients. These strategies can be adapted to any dentist, whether you are an associate or the practice owner, to help bring back your passion for dentistry.   In addition to running a successful private dental practice, he has grown several other dental businesses and as an investor is growing wealth outside of dentistry to help protect his legacy for his growing family.   He is chair of the Horsforth Town Team, dedicated to the promotion and development of business in his local area in North Leeds, UK.   Due to his track record and down to earth advice, he has become sought after as a mentor and spends part of his time dedicated to mentoring dental professionals about business, mindset and personal development.   CONTACT METHOD Brad Thornton Instagram Brad Thornton LinkedIn Brad Thornton Facebook