Finding Your Next Level
The Dental Business Podcast - A podcast by Brad Thornton

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‘What you should be doing in dentistry to move yourself forward?’ Brad shares the reasons why whatever level you are currently at you should be looking towards the next level. In dentistry, the focus on mentorship is usually around clinical work but developing your business knowledge and understanding is what will give you ultimately the most re-occurring, passive long-term income. Where ever you are in your career, learning is a positive move forward listen in and find out how in this episode. KEY TAKEAWAYS You really need a clinical mentor if you are undertaking complex procedures but the development of business understanding is vital for anyone within the profession. Self-development Listen to business podcasts and read business books. Marketing, brand development, customer service and targeting customers are elements applicable to any business Build a network Reach out and talk to other dentists and business owners This can be done for free and is hugely beneficial for anyone – you can help others and they can help you. Complete courses These might be dental-specific or related to business development in areas such as ethical sales, marketing, treatment coordination, planning. You need to invest money on the business side of dentistry with people who are knowledgeable. Mastermind groups There are different mastermind groups. Although the cost is relatively high the value is also very high. You may have to travel and the mastermind group could be healthcare specific or be a wider business-focused mastermind. In masterminds, you bring your challenges to the group so there is more personalised support. Small mentoring groups The individual guidance is higher and you can also gain value and knowledge from hearing about other’s questions and challenges. 1:1 mentoring This is an individual focus on you and your business and will accelerate your progress because it provides both individual challenge and solutions from someone who has already taken the journey. It’s the development of the business side of your dental practice that will give you the biggest payoff. The money spent on business development will give you the most re-occurring, passive, long term income. BEST MOMENTS Acknowledge that you need to develop and learn more ‘Aim to spend 5% of your CPD hours on business learning’ ‘Get yourself out there and go on courses’ ‘You benefit massively from stepping up to each level’ ABOUT THEHOST Brad believes that everyone at any level should be focused on achieving multiple sources of income to create diversity and balance in life. He feels passionate about helping dentists work towards freedom by building wealth in different areas and helping to develop a mind-set to improve one’s ability to handle the stresses of clinical life. Still a practising dentist, Brad has implemented strategies to create a practice to allow him to carry out the dentistry he wants whilst continually expanding with loyal staff and patients. These strategies can be adapted to any dentist, whether you are an associate or the practice owner, to help bring back your passion for dentistry. Inaddition to running a successful private dental practice, he has grown several other dental businesses and as an investor is growing wealth outside of dentistry to help protect his legacy for his growing family. He ischair of the Horsforth Town Team, dedicated to the promotion and development of business in his local area in North Leeds, UK. Due tohis track record and down to earth advice, he has become sought after as a mentor and spends part of his time dedicated to mentoring dental professionals about business, mind-set and personal development. CONTACT METHOD Brad Thornton Instagram Brad Thornton LinkedIn Brad Thornton Facebook