Dealing with A One Star Review

It’s never a good thing to get a one-star review for your business, but when the initial emotional response has passed, how can we take positives from this negative experience?   In this week’s shows, Brad talks you through the ways in which you can spin a bad situation into a good one.   KEY TAKEAWAYS   One-star reviews are certainly eye-catching, but often it is the response from the business itself to that review. A professional, measured reply can instantly restore confidence in a reader. Responses to reviews are actually a wonderful way of highlighting the many benefits and positives that your practice can offer. We must consider the circumstances that led this client to take time out to complain in this way. Try to empathise with their complaint, and look for the lesson that can possibly be taken from it.   BEST MOMENTS   ‘Our response is incredibly important’ ‘Unless you’re handling your inbound enquiries effectively, the momentum that pushes us forward will start to dry up’ ’This provided me with a public forum to respond in a professional manner'   VALUABLE RESOURCES The Dental Business Podcast ABOUT THE HOST Brad believes that everyone at any level should be focused on achieving multiple sources of income to create diversity and balance in life. He feels passionate about helping dentists work towards freedom by building wealth in different areas and helping to develop a mindset to improve one’s ability to handle the stresses of clinical life.    Still a practising dentist, Brad has implemented strategies to create a practice to allow him to carry out the dentistry he wants whilst continually expanding with loyal staff and patients. These strategies can be adapted to any dentist, whether you are an associate or the practice owner, to help bring back your passion for dentistry.   In addition to running a successful private dental practice, he has grown several other dental businesses and as an investor is growing wealth outside of dentistry to help protect his legacy for his growing family.   He is chair of the Horsforth Town Team, dedicated to the promotion and development of business in his local area in North Leeds, UK.   Due to his track record and down to earth advice, he has become sought after as a mentor and spends part of his time dedicated to mentoring dental professionals about business, mindset and personal development.   CONTACT METHOD Brad Thornton Instagram Brad Thornton LinkedIn Brad Thornton Facebook [email protected]