Brand and Marketing Message

Brad is here this week to discuss the importance of the message behind your practice's branding, and how it can be used not just to market your business, but to unify and invigorate your workforce, as well as drive you ever more swiftly towards your goals.   KEY TAKEAWAYS Building your brand message, and living up to it, builds trust between you, your staff, and your customer base. Effective messages for your brand should always centre on the problems you can solve for your customers. How will the patient feel when that problem has been solved? Visibility of your brand message is key. Staff should be able to recite it, and your clients should not just be able to understand it, but share it readily.   BEST MOMENTS ’Trust helps to bring everything together’ ‘A brand message provides purpose and structure’ ’In order to get your messaging right, think about things as a challenge'     ABOUT THE HOST Brad believes that everyone at any level should be focused on achieving multiple sources of income to create diversity and balance in life. He feels passionate about helping dentists work towards freedom by building wealth in different areas and helping to develop a mindset to improve one’s ability to handle the stresses of clinical life.    Still a practising dentist, Brad has implemented strategies to create a practice to allow him to carry out the dentistry he wants whilst continually expanding with loyal staff and patients. These strategies can be adapted to any dentist, whether you are an associate or the practice owner, to help bring back your passion for dentistry.   In addition to running a successful private dental practice, he has grown several other dental businesses and as an investor is growing wealth outside of dentistry to help protect his legacy for his growing family.   He is chair of the Horsforth Town Team, dedicated to the promotion and development of business in his local area in North Leeds, UK.   Due to his track record and down to earth advice, he has become sought after as a mentor and spends part of his time dedicated to mentoring dental professionals about business, mindset and personal development.   CONTACT METHOD Brad Thornton Instagram Brad Thornton LinkedIn Brad Thornton Facebook