Awkward Conversations

How often are we having awkward conversations at the moment? It seems like each day brings with it another difficult discussion, whether it’s fee increases or practical procedures. In this week’s show, Brad talks you through a few simple steps that’ll help you approach these conversations in a different way, and help to reduce that feeling of difficulty with your clients.     KEY TAKEAWAYS Awkward conversations are often the result of our perceptions of the discussion. In many instances, the conversations are expected, and aren’t considered that difficult by the client. Make sure you believe that your proposed changes are honestly needed, and that you are implementing them with honesty, integrity and transparency. Don’t be afraid to make changes that will make your life better. Remember that you are the captain of your own ship, and you ultimately need to make the changes that will benefit you. Don’t take a silence as a sign of antagonism. Remember that you need to let people process the information you’re giving to them. They may need time to consider what you’re saying. Use empathy.   BEST MOMENTS ’Not many people are comfortable in these situations’ ‘You can’t push through changes that you don’t honestly believe in’ ‘We all want to create a business that fuels the life we want’ ‘You’ve got to have understanding of their situation'   ABOUT THE HOST Brad believes that everyone at any level should be focused on achieving multiple sources of income to create diversity and balance in life. He feels passionate about helping dentists work towards freedom by building wealth in different areas and helping to develop a mindset to improve one’s ability to handle the stresses of clinical life.  Still a practising dentist, Brad has implemented strategies to create a practice to allow him to carry out the dentistry he wants whilst continually expanding with loyal staff and patients. These strategies can be adapted to any dentist, whether you are an associate or the practice owner, to help bring back your passion for dentistry. In addition to running a successful private dental practice, he has grown several other dental businesses and as an investor is growing wealth outside of dentistry to help protect his legacy for his growing family. He is chair of the Horsforth Town Team, dedicated to the promotion and developmentof business in his local area in North Leeds, UK. Due to his track record and down to earth advice, he has become sought after as a mentor and spends part of his time dedicated to mentoring dental professionals about business, mindset and personal development.   CONTACT METHOD Brad Thornton Instagram Brad Thornton LinkedIn Brad Thornton Facebook [email protected]