The Week in Digital Marketing: Web3 Initiatives, Partnerships in Programmatic, In-Game Ads, and the Cookieless World

Instagram is testing Ethereum-based Non Fungible Tokens with a handful of creators and collectors such as the Gary Vees of the world. NBCU’s metaverse play - NBCU views immersive virtual experiences as a way to connect consumers and content. Trade Desk reports massive increase YoY revenues and added five partners to a key initiative. Netflix floats the possibility of ad-supported subscription plans. Video game publishers are becoming advertisers. Brands are reimagining their approach to advertising in the cookieless world. DRM - Data Relationship Management.  If you’re a marketer, get used to this new acronym, as you’ll be using it soon. Links: Instagram Tests NFTs: Targets Creators, Collectors https://www.mediapost.com/publications/article/373708/instagram-tests-nfts-targets-creators-collectors.html NBCU Embraces 'That Metaverse Thing,' Touts It As A Commercial Innovation https://www.mediapost.com/publications/article/373733/nbcu-embraces-that-metaverse-thing-touts-it-as.html Trade Desk hits $315 million in revenue. https://apple.news/AMyQuhGiwN1Gw4iUrX6rtSw NetFlix could launch ad supported option by EOY. https://www.mediapost.com/publications/article/373782/netflix-could-launch-ad-supported-option-by-the-en.html Game Developers Angling to Be Media Owners https://apple.news/Apj1zbUgtMiWtaVX-S8sFWQ Crumbling of the advertising cookies brings new recipe for customer engagement https://apple.news/AZ4q-BTRtRHiazdN_F84ZAg More NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter --- Send in a voice message: https://podcasters.spotify.com/pod/show/datadriven/message

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"The podcast for the modern marketer." Software is eating marketing. This means that marketing is now as much about data as it is about the creative side. Our hosts, Adam and Brian, have a combined 30 years experience in data, software engineering, and creative marketing. Each week we explore topics, and host guests for conversations, at the intersection of marketing and data. If you're an engineer with a mind for marketing, a marketer with a mind for engineering, or just a data hound, this is the pod for you. Come hang out for an hour in the data basement!