Motivating Marketing Teams With Work Management Ft. Jessica Gilmartin

Jessica Gilmartin runs global revenue marketing for Asana, a leading work management platform for teams. In this episode of The Data-Driven Marketer, Jessica explains the difference between project management and work management—and why Asana uses work management to motivate people and teams. Earlier in her career, Jessica co-founded and sold Fraiche Yogurt, a successful chain of yogurt stores in the San Francisco Bay Area. She then ran product marketing for Wildfire, which was acquired by Google. After leaving Google, she ran sales, marketing, and customer support for a series of high-growth, venture-backed startups. Jessica's diverse experiences are both surprising and impressive. We're confident you will walk away with tactics to improve communication and engagement among your team(s).  Sign up for the Data-Driven Marketer Newsletter Come hang out in the Data Basement on Slack More NetWise: Twitter | Linkedin | Web I Blog+Newsletter | TikTok --- Send in a voice message: https://podcasters.spotify.com/pod/show/datadriven/message

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"The podcast for the modern marketer." Software is eating marketing. This means that marketing is now as much about data as it is about the creative side. Our hosts, Adam and Brian, have a combined 30 years experience in data, software engineering, and creative marketing. Each week we explore topics, and host guests for conversations, at the intersection of marketing and data. If you're an engineer with a mind for marketing, a marketer with a mind for engineering, or just a data hound, this is the pod for you. Come hang out for an hour in the data basement!