The Evolution of B2B Marketing and the Need for Data Hygiene ft. Ruth Stevens

The one and only, Ruth Stevens, recently popped into the data basement to chat with Brian and Adam.  Ruth is the President of eMarketing Strategy, Adjunct Professor at NYU Stern, Author, Speaker and B2B Marketing Consultant. Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-ft.-ruth-stevens-the-evolution-of-b2b-marketing-and-the-need-for-data-hygiene Join the Data-Driven Marketer Discord: https://discord.gg/XtueptFubh More NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter --- Send in a voice message: https://podcasters.spotify.com/pod/show/datadriven/message

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"The podcast for the modern marketer." Software is eating marketing. This means that marketing is now as much about data as it is about the creative side. Our hosts, Adam and Brian, have a combined 30 years experience in data, software engineering, and creative marketing. Each week we explore topics, and host guests for conversations, at the intersection of marketing and data. If you're an engineer with a mind for marketing, a marketer with a mind for engineering, or just a data hound, this is the pod for you. Come hang out for an hour in the data basement!