Understanding Product Value - The Right Way To Plant a Tree

Rebecca wants to plant a mid-sized tree in her backyard. In order to do this, she needs to dig a hole roughly the size of a five gallon bucket. She has a few options she’s considering:Buying nothing and using her handsBuying and using a shovelBuying and using a tractorHow does Rebecca make this decision?Join V. Lee Henson as we discuss the risk, opportunity cost, and other factors that go into making sound product decisions.