97. How UX Drives CX (& the Entire World Economy) w/ Bob Berry

User experience refers to how a human interacts with a computer (also known as human-computer interaction or HCI).   Within the last 20 years, user experience has completely recontextualized customer experience because so many of the touchpoints humans have with businesses are, well, digital.   In this episode, I interview Bob Berry, Principal User Experience Researcher at AnswerLab, about the ins and outs of UX.   You’ll hear Bob & I discuss…   - How UX drives all the business outcomes we can imagine   - Who has the gold standard of UX   - What the UX is like at an all-virtual construction company   - 3 fantastic cautions about sensitive areas of being contactless   Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.