85. How To Successfully Pivot To A Virtual Event w/ Corey McCarthy

64% of all event planners have never done a virtual or hybrid event before. About 60% of attendees have never been to a virtual or hybrid event. Those numbers are from just a few weeks ago.   How can we know what makes a great virtual event so that we can host one?   In this episode, I interview Corey McCarthy, the CMO at Socio, about how to host great virtual events.   What we talked about:   - What it took Socio to pivot itself and its clients to virtual and hybrid events   - The characteristics of a great virtual event (including why you need an emcee)   - Marketing insights for rethinking the customer journey during a pandemic   - Creating communities, even virtual ones, increases brand loyalty and creates evangelists   Check out these resources we mentioned during the podcast:   - Socio.events   - Corey on LinkedIn   - Steve Axel on LinkedIn   - Who Gives a Crap  Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.