77. The Science of Video (& the New Metric That Matters Most) w/ Ethan Beute

When there’s a face present, 70% of our gaze goes straight to it.   The problem that recorded video solves right now is the problem that it’s always solved. Video connects you to people in an immediate and intimate way that faceless digital communication scientifically cannot do. In this episode, I’m excited to unpack some of the science about video that I shared recently at Narrative Science’s Data Storytelling Virtual Summit.   I’m Ethan Beute, Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and co-host of the CX Series on the B2B Growth Show, here today to share what I’ve learned about the science of video from 3 amazing podcast guests.   What we talked about:   - Our essential human interest in faces (and how our attention wanes when we see a profile instead   - The way that video makes us think we’re in close proximity emotionally   - How video jumpstarts social bonding   - The metric that I argue matters most in communication today   Check out these resources we mentioned during the podcast:   - Dan Hill on Faces http://vid.us/hqpw9j   - David Meerman Scott on Proximity http://vid.us/2521tx   - Vanessa Van Edwards on Connection http://vid.us/a0x55t   - Ethan Beute on the Science of Video http://vid.us/a0x55t   Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.