6. Be a Problem-Solver, Not a Seller w/ Steve Pacinelli
The Customer Experience Podcast - A podcast by Ethan at BombBomb - Tuesdays
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How do you get people to pay attention to your message?
Whether you’re selling to a customer online or speaking in front of a live audience, you need to create a shared belief about what the other person will be getting out of it.
To deep dive into that concept, I spoke with Steve Pacinelli, the CMO at BombBomb who is my co-author of our book Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience.
Here are some highlights of what we discussed.
- Customer Experience as the Exploration of a Shared Belief
- Enthusiasm Is Contagious
- Making Yourself Valuable to Your Audience
- Keep Your Audience Interested
- Little Things That Make a Big Difference
