5. The Holy Grail of Connecting With Customers w/ Ann Handley
The Customer Experience Podcast - A podcast by Ethan at BombBomb - Tuesdays
Categories:
Your content IS your customer experience.
So says the queen of content marketing, Ann Handley, Chief Content Officer of MarketingProfs and author of the best-selling Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.
Listen to learn:
- Measuring your content by your brand message
- The biggest improvements come from the most basic principles.
- Who is your inspiration?
- What brand has inspiring customer service?
- Putting the content customer experience into practice
