46. Developing Customer Loyalty Requires Cultural Empathy w/ Kristin Messerli
The Customer Experience Podcast - A podcast by Ethan at BombBomb - Tuesdays
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Millennials are the most diverse generation in U.S. history with 44% of the generation reporting minority backgrounds.
That means, if companies haven’t figured out how to work with or sell to millennials, it’s best to start— well — now. One idea to seriously consider is cultural empathy.
On the latest episode of The Customer Experience Podcast, I have the pleasure of speaking with an expert and practitioner of cultural empathy, Kristin Messerli.
As the founder and CEO of Cultural Outreach, Kristin has a distinguished insight into reaching up-and-coming markets.
Kristin fills us in on:
- Her definition of customer experience
- Generational differences in the expectations of companies
- What millennials need from their employers
- The value in understanding cultural nuances within and outside of your organization
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