190. 3 Elements of Customer-Led Growth w/ Chris Hicken

Product-led growth is a great strategy… for about 5% of B2B companies. The other 95% should adopt customer-led growth.  In this episode, I speak with two-time Customer Experience Podcast guest Chris Hicken , Co-Founder and CEO at ‘nuffsaid , about the three elements of customer-led growth and their reliance on superior CX Chris talked with me about:- What three things customer-led growth companies do- Which of the four types of data to prioritize and why- How the philosophy of customer-led growth originated- What influence video has in creating value for customers- How to start collecting data on customer value Check out these resources we mentioned during the podcast:- ‘nuffsaid Magazine - Chris Hicken on LinkedIn - The Rule of 40 - Dave Garr on LinkedIn - Darrell Benatar on LinkedIn - Gong.io Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts,Spotify , Google Play or Google Podcasts , and find more episodes on our blog.

Om Podcasten

Creating and delivering better experiences for our customers is the single most important thing we can do today. Learn how Sales, Marketing, and Customer Success leaders create internal alignment, achieve desired outcomes, and exceed customer expectations in a personal and human way. The Customer Experience Podcast explores this challenge at various stages of growth as we all work together on the customer journey from acquisition to advocacy. Each episode features topics like: personal touch, human touch, customer journey, lifecycle marketing, sales process, customer service, customer success, raving fans, video email, video communication, B2B sales and marketing, personalization, automation.