189. Human Connection at the Heart of Sales w/ Dr. Cindy McGovern
Listening is the secret to selling anything — but most of us don’t listen the right way, even though all of us are in sales roles (yes, all of us). True listening is looking at the 360° view of what’s happening. In this episode, I speak with Dr. Cindy McGovern , CEO at Orange Leaf Consulting and author of Every Job Is a Sales Job , about using listening and presence to design a customer experience that customers want to tell others about. Dr. Cindy and I talked about:- How to turn non-salespeople into salespeople- What it means to realize that selling means helping- Why you should be proactive about creating moments that matter- What Dr. Cindy’s 5-step sales process is- How to use video to create meaningful sales connection Check out these resources we mentioned during the podcast:- Dr Cindy McGovern on LinkedIn - Every Job Is A Sales Job - Orange Leaf Consulting - United Airlines Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts , Spotify , Google Play , or Google Podcasts , and find more episodes on our