189. Human Connection at the Heart of Sales w/ Dr. Cindy McGovern

Listening is the secret to selling anything — but most of us don’t listen the right way, even though all of us are in sales roles (yes, all of us). True listening is looking at the 360° view of what’s happening. In this episode, I speak with Dr. Cindy McGovern , CEO at Orange Leaf Consulting and author of Every Job Is a Sales Job , about using listening and presence to design a customer experience that customers want to tell others about. Dr. Cindy and I talked about:- How to turn non-salespeople into salespeople- What it means to realize that selling means helping- Why you should be proactive about creating moments that matter- What Dr. Cindy’s 5-step sales process is- How to use video to create meaningful sales connection Check out these resources we mentioned during the podcast:- Dr Cindy McGovern on LinkedIn - Every Job Is A Sales Job - Orange Leaf Consulting - United Airlines Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts , Spotify , Google Play , or Google Podcasts , and find more episodes on our

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Creating and delivering better experiences for our customers is the single most important thing we can do today. Learn how Sales, Marketing, and Customer Success leaders create internal alignment, achieve desired outcomes, and exceed customer expectations in a personal and human way. The Customer Experience Podcast explores this challenge at various stages of growth as we all work together on the customer journey from acquisition to advocacy. Each episode features topics like: personal touch, human touch, customer journey, lifecycle marketing, sales process, customer service, customer success, raving fans, video email, video communication, B2B sales and marketing, personalization, automation.