188. Aligning Sales, Marketing, and Customer Success Under a CRO w/ Sterling Snow

If customer experience is important to your company, you won’t achieve it without alignment between sales & marketing. Any interaction your customers have with your business can make or break that relationship.  In this episode, I interview Sterling Snow , Chief Revenue Officer at Divvy | Inc. , about customer experience, how he’s been able to achieve alignment with his company, and tips for the listeners looking to do the same.  Sterling talked with me about:- The rise of customer experience and who’s responsible for it- Divvy’s ideal customer & the problems it solves- Segmenting resources to customers of differing size & advice to listeners- The feedback loop: bringing sales & marketing together- The internal communication needed to create alignment- Pros & cons the listeners should be aware of around company alignment Check out these resources we mentioned during the podcast:- Sterling Snow on LinkedIn - Sterling Snow on Twitter - Divvy - Woody Klemetson on LinkedIn - Calendly Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts , Spotify , Google Play or Google Podcasts , and find more episodes on our blog.

Om Podcasten

Creating and delivering better experiences for our customers is the single most important thing we can do today. Learn how Sales, Marketing, and Customer Success leaders create internal alignment, achieve desired outcomes, and exceed customer expectations in a personal and human way. The Customer Experience Podcast explores this challenge at various stages of growth as we all work together on the customer journey from acquisition to advocacy. Each episode features topics like: personal touch, human touch, customer journey, lifecycle marketing, sales process, customer service, customer success, raving fans, video email, video communication, B2B sales and marketing, personalization, automation.