186. 3 Moments to Send a Video Instead of Typed-Out Text w/ Ethan Beute

You want to send video messages because you know that personal connection matters. Here are three ideal moments for using video to help you start.I’m Ethan Beute, Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and co-host of the CX Series on the B2B Growth Show. Listen in today to learn about increasing confidence, connection, and clarity by mixing video messages into the rest of our digital communication at three key moments.Here are some thoughts from the episode:Plain black text doesn’t differentiate us as humansVideo enhances these three moments that matter:#1 Video for personal connection#2 Video for emotion and tone#3 Video for detail or complexity  Check out these resources:Human-Centered CommunicationRehumanize Your BusinessThe Video Adoption GuideExamples and Resources  Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.

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Creating and delivering better experiences for our customers is the single most important thing we can do today. Learn how Sales, Marketing, and Customer Success leaders create internal alignment, achieve desired outcomes, and exceed customer expectations in a personal and human way. The Customer Experience Podcast explores this challenge at various stages of growth as we all work together on the customer journey from acquisition to advocacy. Each episode features topics like: personal touch, human touch, customer journey, lifecycle marketing, sales process, customer service, customer success, raving fans, video email, video communication, B2B sales and marketing, personalization, automation.