185. Equipping and Empowering People to Deliver Differentiating CX w/ Jim Hardeman

What is your company’s way to play? Put another way, how do you differentiate yourself?It’s customer experience that is the biggest and best differentiator — and employees are the real drivers of CX.In this episode, I interview Jim Hardeman, Chief Marketing Officer and Chief Product Officer at CMX, about empowering employees to deliver quality CX using technological tools that foster innovation.Jim and I also talked about:What the definition of superior operational execution isWhy brands that focus on employees provide great CXHow technology should empower humans to achieve qualityWhat to measure and how to measure itWhy relationship building is the key to understanding customers Check out these resources we mentioned during the podcast:Jim Hardeman on LinkedInCMXDaryle DeBalski on LinkedInQualified.comLexus of Chattanooga Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.Listening on a desktop & can’t see the links? Just search for The Customer Experience Podcast in your favorite podcast player.

Om Podcasten

Creating and delivering better experiences for our customers is the single most important thing we can do today. Learn how Sales, Marketing, and Customer Success leaders create internal alignment, achieve desired outcomes, and exceed customer expectations in a personal and human way. The Customer Experience Podcast explores this challenge at various stages of growth as we all work together on the customer journey from acquisition to advocacy. Each episode features topics like: personal touch, human touch, customer journey, lifecycle marketing, sales process, customer service, customer success, raving fans, video email, video communication, B2B sales and marketing, personalization, automation.