182. The 4 Pillars of Selling Without Selling Out w/ Andy Paul

Our job as sales professionals is not to persuade someone to buy our product. Our job is to learn what is most important to the buyer and help them obtain or achieve that.In this episode, I speak with Andy Paul, Author, Podcaster, Speaker at AndyPaul.com, about the four pillars of human-centered sales featured in his most recent book, Sell Without Selling Out.Andy and I talked about:How buyers experience their interactions with sellersWhat the differences are between sales bosses and sales leadersHow to promote human centricity in our sales approachesWhat the four pillars of human-centered selling areWhy you should develop your own individual selling process  Check out these resources we mentioned:Andy Paul on LinkedInAndyPaul.comAmanda Lewis on LinkedInJet Blue  Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.

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Creating and delivering better experiences for our customers is the single most important thing we can do today. Learn how Sales, Marketing, and Customer Success leaders create internal alignment, achieve desired outcomes, and exceed customer expectations in a personal and human way. The Customer Experience Podcast explores this challenge at various stages of growth as we all work together on the customer journey from acquisition to advocacy. Each episode features topics like: personal touch, human touch, customer journey, lifecycle marketing, sales process, customer service, customer success, raving fans, video email, video communication, B2B sales and marketing, personalization, automation.