181. The Problem with Video Prospecting w/ Ethan Beute
Video messaging has not moved very fast in terms of being normalized, despite the fact that it can dramatically improve communication throughout the entire CX and EX. There are three reasons why.I’m Ethan Beute, Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and co-host of the CX Series on the B2B Growth Show. Listen in today to learn about why bad video prospecting has become an indictment on video prospecting overall — and the reasons why video prospecting can be so challenging.Here are some thoughts from the episode:Why video is still considered a new communication mediumHow video addresses the emotional impoverishment of other digital communicationThree reasons why video prospecting failsHow leaders’ change management prejudices hold back their teamsWhy human vulnerability is uniquely tied to video Check out these resources I mentioned:Human-Centered CommunicationRehumanize Your BusinessThe Video Adoption GuideExamples and Resources Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.Listening on a desktop & can’t see the links? Just search for The Customer Experience Podcast in your favorite podcast player.