179. 5 Elements of an Exceptional Customer Experience w/ Elizabeth Dixon

Define your differentiator.Ask yourself this: “What is it that we uniquely can do that others can’t? How do we amplify that in a way that will be meaningful to customers?”In this episode, I interview Elizabeth Dixon, Speaker at Elizabeth Dixon Speaks and Principle Lead, Strategy, Hospitality & Service Design at Chick-fil-A Corporate, about the five elements of exceptional customer experience — one of which is defining your differentiator.Elizabeth and I talked about:Why EX is a prerequisite for exceptional EXHow culture should be definedWhy customer experience should become a broader ethos throughout cultureWhat the connection between differentiation and loyalty isWhat role employee wellness plays in EX     Check out these resources we mentioned:ElizabethDixonSpeaks.comElizabeth Dixon on LinkedInHorst Schulze on LinkedInSouthwest AirlinesDrury Hotels  Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play, or Google Podcasts, and find more episodes on our blog.Listening on a desktop & can’t see the links? Just search for the Customer Experience Podcast in your favorite podcast player.

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Creating and delivering better experiences for our customers is the single most important thing we can do today. Learn how Sales, Marketing, and Customer Success leaders create internal alignment, achieve desired outcomes, and exceed customer expectations in a personal and human way. The Customer Experience Podcast explores this challenge at various stages of growth as we all work together on the customer journey from acquisition to advocacy. Each episode features topics like: personal touch, human touch, customer journey, lifecycle marketing, sales process, customer service, customer success, raving fans, video email, video communication, B2B sales and marketing, personalization, automation.