173. Delivering Connected CX By Improving Go-To-Market Strategy w/ Sangram Vajre

Everyone wants to know how to operate their business effectively. But depending on which of the three growth stages your company is in, the answer will be different.In this episode, I interview Sangram Vajre, Co-Founder and Chief Evangelist at Terminus and author of MOVE: The 4-Question Go-to-Market Framework, about GTM as a process, the 3 stages of business, and his CX takeaways from his book research.Sangram and I talked about:Why the connected experience is essential for frictionless CXHow GTM is a transformational process for accelerationWhat it means to be a problem company, a product company, or a platform companyWhat 3 things the CEO should ownHow the MOVE framework applies to scaling      Check out these resources we mentioned:The MOVE BookSangram Vajre on LinkedInBombBombGongTim Kopp (TK) on LinkedInCrossing the Chasm by Geoffrey Moore      Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play, or Google Podcasts, and find more episodes on our blog.Listening on a desktop & can’t see the links? Just search for the Customer Experience Podcast in your favorite podcast player.

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Creating and delivering better experiences for our customers is the single most important thing we can do today. Learn how Sales, Marketing, and Customer Success leaders create internal alignment, achieve desired outcomes, and exceed customer expectations in a personal and human way. The Customer Experience Podcast explores this challenge at various stages of growth as we all work together on the customer journey from acquisition to advocacy. Each episode features topics like: personal touch, human touch, customer journey, lifecycle marketing, sales process, customer service, customer success, raving fans, video email, video communication, B2B sales and marketing, personalization, automation.