162. The Shared Belief Behind Human-Centered Communication w/ Steve Pacinelli

No one individual has all the answers to everything. With a concept as broad yet essential as human-centered communication, it was going to take many experts — 11, to be exact — to begin to equip us with the knowledge we need to recenter our communication around people. In this episode, I have the pleasure of chatting with my longtime friend and two-time coauthor, Steve Pacinelli, CMO at BombBomb, about what he learned from the process of writing our book, Human-Centered Communication.  Join us as we discuss:Why customer experience is built on the exploration of a shared beliefWhere the idea for the book originatedWhat the big idea behind human-centered communication isWho each expert is and what you can expect in each of their chaptersWhat interactive experiences we created around the bookCheck out these resources we mentioned:I’ll Be Back by Shep HykenThe Experience Maker by Dan Gingiss The Road Less Stupid by Keith Cunningham Visual Collaboration by Loa Baastrup and Ole Qvist-SorensenSubscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.Listening on a desktop & can’t see the links? Just search for the Customer Experience Podcast in your favorite podcast player.

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Creating and delivering better experiences for our customers is the single most important thing we can do today. Learn how Sales, Marketing, and Customer Success leaders create internal alignment, achieve desired outcomes, and exceed customer expectations in a personal and human way. The Customer Experience Podcast explores this challenge at various stages of growth as we all work together on the customer journey from acquisition to advocacy. Each episode features topics like: personal touch, human touch, customer journey, lifecycle marketing, sales process, customer service, customer success, raving fans, video email, video communication, B2B sales and marketing, personalization, automation.