126. The Role of Kindness in Your Company w/ Cole Baker-Bagwell

Not only is kindness important on a human level, but it can become a core value for any company. How?In this episode, I interview Cole Baker-Bagwell is Founder and Chief Kindness Advisor at Cool Audrey, about how and why to turn kindness into a core company value.Cole talked with me about:- The cashmere effect in customer experience- The business case for kindness (it’s very strong)- Mindfulness and intention in business & its customer impact- An answer to the outcome-oriented skepticsCheck out these resources we mentioned during the podcast:- Cole’s podcast is Kindness Think Tank- She mentioned Said Ziouani and Whereby Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.Listening on a desktop & can’t see the links? Just search for The Customer Experience Podcast in your favorite podcast player.

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Creating and delivering better experiences for our customers is the single most important thing we can do today. Learn how Sales, Marketing, and Customer Success leaders create internal alignment, achieve desired outcomes, and exceed customer expectations in a personal and human way. The Customer Experience Podcast explores this challenge at various stages of growth as we all work together on the customer journey from acquisition to advocacy. Each episode features topics like: personal touch, human touch, customer journey, lifecycle marketing, sales process, customer service, customer success, raving fans, video email, video communication, B2B sales and marketing, personalization, automation.