115. (Re)Humanizing Your Events, Content, and Community w/ Bo Brustkern

Every business is a relationship business. It's really important to humanize a brand, especially when the brand is financial because finance can be very complex and impersonal. When it comes to recasting a large-scale event into a webinar, it turns out that video networking is really effective.In this episode, I interview Bo Brustkern who is the co-founder and CEO at LendIt Fintech, about his love for and strategic use of video.Bo talked with me about:- Why entrepreneurs should feel optimistic about FinTech in 2021- The strategy for transforming in-person events into personal virtual events- The life-and-death pivot his company made in the last 12 months- Why he always uses video to share bad newsSubscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.