112. Leading and Selling with Noble Purpose w/ Lisa Earle McLeod

Purpose is your reason for being — why you do what you do. But noble purpose means that what you do is in the service of others. When you have a noble sales purpose, your reason for serving others sits at the center of your commercial model. And that changes everything. In this episode, I interview Lisa Earle McLeod, Founder and Keynote Speaker at McLeod & More, Inc., about how noble selling purpose utterly changes CX and EX for the better. Lisa shared so many actionable pieces of wisdom in our conversation. Here are 3 things you can do immediately and for free: - Find and share your customer impact stories - Ask how the customer will be different as a result of doing business with you - Open every meeting with 90 seconds featuring one of your customers to bring them to life for your team Check out these resources we mentioned during the podcast: - Lisa is the author of Selling with Noble Purpose - Lisa is a LinkedIn Learning instructor with courses like Leading with Purpose - Follow Lisa for her “Work on Purpose” newsletter Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.