110. The Inbound-Freemium Connection w/ Nicholas Holland

People are coming to your website because they actually want to evaluate you. Who you are online is something that absolutely impacts your business — whether positively or negatively, depending on how you’ve scaled.    In this episode, I interview Nicholas Holland, General Manager and Vice President of Marketing Hub at HubSpot, about marketing considerations for improving website experiences.   Nicholas talked with me about:   - Why websites are so crucially undervalued right now   - The metrics that matter in on-site experiences   - What’s ahead for marketers in 2021   - Free vs. freemium at HubSpot and beyond   Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.